Birmingham is soon to become home to its newest Michelin starred chef with the arrival of Adam’s restaurant on Friday 12th April, bolstering the city’s reputation as a world-class dining destination.
Adam Stokes, who earned a Michelin Star and 4AA Rosettes in 2011, will be the latest culinary star to join the city’s growing list of coveted chefs flying the flag for Birmingham on the international stage. The eponymous fine dining restaurant – a 24-seat venue located on Bennett’s Hill – will serve an innovative menu of modern British food with dishes such as pig’s trotter, bacon jam and smoked eel set to entice foodies.
Adam’s will run for an initial two years with a move to a larger property in the city centre planned for the future, where food lovers will be able to dine while watching chefs prepare dishes.
Adam Stokes, who will run the pop-up style restaurant alongside joint patron wife Natasha, said: “Adam’s is both a new challenge and adventure for us, one we are excited about making in Birmingham – a city widely recognised for its culinary excellence. It made sense to open our first solo venture here – the city has a rich culinary history, an internationally renowned fine dining scene and a rapidly growing gastronomic market.
“There is a real appetite in Birmingham for good, authentic cooking and new foodie experiences. I look forward to working with the city’s top chefs to help raise Birmingham’s foodie profile further, making it known as the home of gastronomy in the UK.”
With more Michelin starred restaurants than any other English city outside of the capital and nearly 60% of visitors coming to Birmingham for its acclaimed food and drink scene, the city has been transformed as a dining destination over the past decade. Adam’s restaurant is a welcome addition to the city’s thriving Colmore Business District, which will see approximately 20 new permanent jobs created.
Marek Dobrowolski, Investment Manager at the city’s inward investment programme Business Birmingham – operated by Marketing Birmingham – commented: “Welcoming yet another Michelin star chef will help us to put the city’s gastronomy in the spotlight, cementing our status as a leader in cuisine. The fact that we are attracting top talent such as Adam is testimony not only to our reputation for great food and drink but the city’s compelling investor offer.
“Our strong local talent pool, cost effectiveness and quality of life are key factors in bringing new businesses here. Add to that our thriving culinary sector – with over half of visitors coming to Birmingham due to its acclaimed food scene – and the city makes a strong case for restaurateurs and those in the hospitality industry looking to start up or relocate.”
Business Birmingham has been working closely with Adam and Natasha to support their move to the city. The programme’s strategy to target investors in sectors where Birmingham has globally competitive strengths, such as food and drink, has helped it buck recent trends. In the last financial year, Birmingham attracted a 37% increase in inward investment projects, compared to a decline of 2% across the UK.
The arrival of Stokes is set to hot up competition in the city alongside award-winning chefs such as Glynn Purnell, Andreas Antona, Luke Tipping, Richard Turner and Adam Bennett, who led Team UK to win fourth place at the prestigious Bocuse d’Or competition in January.
Open for five days a week, the restaurant will serve two tasting menus of varying length showcasing Adam’s style. A shorter three course menu will also be available to whet the appetites of lunchtime diners.
Opening 12th April 2013