Birmingham company launches new product to categorise web

Specialist search engine to revolutionise web analysis.

Innovation Birmingham Campus-based Majestic SEO has launched a groundbreaking specialist search engine to categorise the entire World Wide Web. Called Topical Trust Flow, the innovation has been seven years in the making and is the first of its kind to eradicate the need for manually categorised website directories.

Topical Trust Flow categorises over seven hundred billion web pages – including all Twitter accounts – into 800 topics to enable easy analysis and comparison. Trust Flow scores are also provided, where higher rankings are achieved by having links directly relevant to a web page.

The new search engine is multi-lingual and enables analysis of the Web to be fully automated. For organisations that want to boost their own web presence, it provides clear results as to which sites are more influential to link to, without actually viewing any web pages. Finding appropriate content can be carried out with laser-like precision.

Dixon Jones, Marketing Director of Majestic SEO said: “Topical Trust Flow provides analysis on every live page on the World Wide Web and every Twitter account. Currently, this is over seven hundred billion pages, but the number increases by the minute. If you want to know who the most influential politicians are on Twitter, we can tell you in an instant.

“This new search engine enables us and our customers to be light years ahead of where we were at previously in analysing the World Wide Web. While Google continues to make advancements, it does not have a feature similar to our Trust Flow scoring mechanism, so comparing how influential Twitter accounts and web pages are is a functionality we are leading on, globally.”

Topical Trust Flow has been created to assist outreach and inbound marketeers, advertising strategists, PR professionals and business analysts. When comparing two of the world’s most influential Twitter accounts; Lady Gaga and Barack Obama, there is virtually no overlap in the topics that they rank most highly for, but their overall Trust Flow scores are very similar.

For advertisers, the new search engine can decipher the topic of every web page, so can inform which messaging is likely to be most effective to the audience.

Majestic SEO has been based at the Innovation Birmingham Campus since 2009. The company’s own technology continuously crawls the World Wide Web in order to map links between websites. Its index is considerably larger than Yahoo’s, being the largest commercially available link index available, globally.
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