This Morning set coming to Westfield Merry Hill

It’s where some of the most sensational TV interviews have taken place, where some of world’s best known celebrities have revealed their secrets, and where the nation’s favourite breakfast TV duo reside every weekday.



This Morning showbiz presenter Alison Hammond


The This Morning sofa is the centrepiece of ITV’s flagship daytime programme and now, thanks to DFS and ITV, the famous TV sofa and the complete This Morning set is coming to Westfield Merry Hill.

This July, shoppers and fans of the UK’s favourite daytime TV show can visit Westfield Merry Hill on Friday 12th through to Sunday 14th and see what it feels like to be on the other side of the camera and experience a life size replica of the iconic This Morning set.

Fans of the show will get the chance to have their photo taken on the set; they’ll also get a free souvenir hard copy of the photo to take home. In addition, Birmingham born TV personality and This Morning showbiz presenter Alison Hammond will be on hand to chat to fans and provide the inside track on the latest news and gossip from the show.

What’s more, DFS and ITV are offering one lucky shopper the chance to win a VIP trip to London. The winner, alongside three friends, will enjoy an exclusive This Morning set tour where they’ll get to mingle with the presenters and celebrity guests of the show.


Westfield Merry Hill Shopping Centre, Brierley Hill, West Midlands DY5 1QX


Friday 12th July (9am-9pm)

Saturday 13th July (9am-7pm)

Sunday 14th July (11am-5pm)

Alison commented: “This Morning is an incredible show to work on and it has really shaped my career as a presenter. The event at Merry Hill is all about connecting with fans of the show and giving them a unique opportunity to go behind the scenes and experience the show from the other side of the camera.”

Launched in January this year, the new This Morning sofa was given a modern makeover by DFS designer Philip Watkins.  Working closely with the team at This Morning, Philip and the DFS design and development studio handcrafted a contemporary modern shape in a luxurious deep burgundy palette.

Following overwhelmingly positive feedback from This Morning viewers, DFS and This Morning teamed up to launch a new limited edition range inspired by the sofa created for the show.


The range is available exclusively at DFS’ store in Dudley and online at