Supporting Newlife Foundation out on the roads

Midlands Co-operative has shown its support for their corporate charity Newlife Foundation for Disabled Children by raising awareness on two of their distribution vehicles.


Co-op Charity Lorries

Robin Farrell, Head of Distribution for Midlands Co-operative Society and CEO for Newlife Foundation Shelia Brown with the newly branded charity Lorries

The vehicles were created by Leicester Carriage Builders (LCB) which became part Midlands Co-operative Society back in 1995 through the merger of the former Leicester and Central Midlands Societies. The business established in 1903, offer conversion and specialist vehicle services, producing bespoke vehicles for a wide range of customers in both the public and private sector.

The Lorries have the supporting message, ‘Midlands Co-operative supports Newlife, helping disabled children’ on both sides, ensuring maximum awareness when out on the roads.

Robin Farrell, Head of Distribution for Midlands Co-operative Society said: “The retail distribution team are proud to have two of its vehicles out on the roads supporting the Society’s corporate charity. We cover a vast area of the Midlands so raising awareness of this worthwhile charity whilst we are delivering products to our stores is fantastic.”

Newlife provides a wide range of disability equipment including wheelchairs, buggies, walking and standing frames, specialist car seats and beds, safe environments and communication aids to help local disabled and terminally ill children.

Newlife CEO Sheila Brown, OBE, said: “We are delighted to be Midlands Co-operative’s staff-elected charity and the branding of these Lorries is the latest way in which the organisation is demonstrating its continued support of disabled and terminally ill children in its trading area. We hope this will encourage families who are in real need of our services to get in touch and inspire people to fundraise or donate, helping us to help those in real need.”

The two years partnership between Midlands Co-operative and NewLife Foundation launched in May 2012 and so far the Society has raised over £138,000 through a variety of fundraising activities. For more information about Midlands Co-operative Soceity log on to

Midlands Co-operative are also holding a ‘Track the Truck’ competition on its Facebook and Twitter pages. If anyone spots the Newlife branded lorries throughout the Midlands and tells them where and when, they can win prizes of a women’s Gucci wallet or men’s Lorus watch.

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