A Celebration of Digbeth: The Making of Birmingham’s Creative Quarter will explore the area’s rich industrial heritage, its regeneration through the Custard Factory and Zellig, and the artists, entrepreneurs, businesses and communities that have shaped its creative identity.

Running until 20 December 2026, the exhibition will bring together historic photographs, stories, personal reflections and archive material to document Digbeth’s evolution from an industrial heartland into a thriving centre for culture, creativity and independent enterprise.

At the heart of the exhibition is the story of Zellig & the Custard Factory, the former home of Alfred Bird’s famous custard business, and the ambitious vision that helped transform its historic buildings into a creative destination.

The exhibition will examine the pioneering role of developer Bennie Gray in the regeneration of the area, alongside the architects, artists and creative businesses whose work helped establish Digbeth’s reputation as Birmingham’s creative quarter.

“Looking after Zellig for the past 11 years, I’ve had the privilege of witnessing Digbeth’s evolution and the growth of its incredible creative community What makes this place special isn’t just its buildings or history, but its people, ideas and independent spirit,” says Michelle Irving, General Manager, Zellig.

“Zellig has always been about creating opportunities, giving creative people and independent businesses somewhere to belong, grow and thrive. I’m incredibly proud to have played a part in Digbeth’s story, and hope its unique character continues to shape its future.”