Fashion and firewood boost East Village

New year client wins give agency a sustainable start to 2021.

Birmingham PR agency East Village. has kicked off the year with two new client wins. Sustainably sourced jewellery brand, Influenstar, and the UK’s only plastic-free firewood retailer, Love Logs, have retained the agency to deliver strategic PR and influencer engagement.

With 2020 accelerating the fashion industry’s move towards a more sustainable future, Influenstar is an eco-friendly brand that’s dedicated to protecting the planet for future generations. The British-based start-up aims to show fashion-focused consumers that sustainability can be stylish; with its range of earrings, necklaces, rings and bracelets all made from 925 recycled silver.

Lifestyle PR agency, East Village., has been appointed to deliver national PR and influencer engagement; positioning the ecommerce start-up alongside leading mid-market jewellery brands. Showcasing the benefits of recycled silver, alongside Influenstar’s affordable trend-led designs, the agency will deliver media relations, product placement and influencer strategy for the brand.

With over seven years’ experience delivering regional, national and international PR campaigns for fashion and homewares brands, East Village. has also been appointed by planet-friendly firewood retailer, Love Logs, to deliver its ongoing PR strategy.

Launched last year, Love Logs provides sustainably sourced British kiln-dried logs, kindling and natural firelighters, and is the UK’s only plastic-free firewood retailer. Seeing notable success in its first few months – with lockdown increasing the usage of wood burners, pizza ovens and firepits – Love Logs has appointed EAST Village. to raise its profile across both consumer and trade media; to drive sales and position it as an innovative eco-friendly brand with big ambitions for change.

Love Logs sources its firewood exclusively from sustainable British woodland and also supports struggling communities around the world, planting two trees for every order with The Eden Reforestation Project. Its Woodsure-certified ‘ready to burn’ logs emit less pollutants and are shipped only in 100% recyclable cardboard boxes. In addition to minimising and, where possible, removing any plastic from within its supply chain.

Tara Tomes, Founder and Managing Director of East Village., comments: “Working with brands who have good values has always been at the heart of what we do, and I am so excited that we’re kicking off the year with two amazing client wins. Working with small businesses with big ambitions is what lights our fire as an agency, and that’s exactly what Influenstar and Love Logs are all about… creating true change and helping us all buy better.

Having started my career over twelve years ago in Stella McCartney’s press office, I saw what it meant for a business to run with true purpose and I always aspired to not only ensure East Village. did the same but work with businesses who shared this mission too. The last twelve months has shown us just how important it is to not only have purpose within your business but also use PR to showcase it in an authentic way. Starting the year with two brilliant new sustainable brands, full of passion and tenacity, has absolutely set the tone for another amazing year at East Village.”