Media firm links up with transport company

Birmingham agency appointed by ride-hailing challenger brand UVA UK.

Digbeth-based full service content marketing agency HDY has secured a strategic partnership with ride-railing app brand UVA UK to support its regional and national roll out plans.

Driven to make a positive impact and change the way ride-hailing works for good, the Solihull-based tech company is set to launch in Birmingham, Exeter, Wandsworth and Islington in early 2021.

As part of the new partnership, HDY will support UVA UK with research, brand and positioning development, followed swiftly by creative campaigns which will encompass design, branding, events and PR.

Angel Gaskell, HDY co-founder (pictured), said: “Challenger brands spark change and innovation – we’re thrilled to partner up with UVA and there’s no doubt this is an opportunity for huge growth.”

Ayesha Rees, CEO of UVA UK, added: “We’re looking forward to working with a creative, Birmingham based agency that shares our values of honesty, creativity and innovation. We’ve been impressed by the team’s drive and enthusiasm, and looking forward to working with them closely to support our launch this year.”