Fashion industry the focal point of new action.
On Saturday 13th of July, from 2pm to 5pm, environmental campaign group Extinction Rebellion Birmingham aim to will take over Birmingham High Street, which they described as the “the epicentre of Fast Fashion shopping” in the city centre.
Fast fashion is used to describe clothing designs that move quickly from the catwalk to stores to meet new trends. This cycle can happen as much as twice a week, encouraging a ‘throw-away attitude’. The group, who held a rush-hour protest that blocked traffic in the city centre last week, claim that the amount of raw materials, cheap labour and waste production this cycle requires is unsustainable and that the clothing industry is now considered the second biggest polluter on earth.
The event will see a fashion show will taking place featuring a parade of models from art and fashion schools in the city showcasing their sustainable fashion designs. Speeches and a clothes swap area will also feature.
Jeanne Bouvier said, on behalf of Extinction Rebellion Birmingham, saide:“A Climate Emergency has been declared by both Parliament and Birmingham City Council but those in power have failed to take this seriously. The government recently flat out rejected environmental audit committee recommendations on the fashion industry, instead recommending voluntary industry initiatives. These initiatives help the industry greenwash their activities whilst they hide the true costs behind opaque supply chains.
“Looking forward, the fashion industry is set to consume a quarter of the world’s carbon budget by 2050. As well as making better use of the clothes we buy, making conscious choices about where we get them from and thinking about the environmental impact of every item, we have to take a stand against the bigger causes of climate disaster.
“Reusing, recycling, charity, vintage, sustainably sourced and organic clothing are good things we can do alone. But together we can do more, challenge the status quo and re-imagine a radical new relationship with clothing.”