Sepp Coe and Nike: Howard’s Big Ask

Seb Coe

Seb Coe

Confidante to the stars Sir Howard Elston answers your queries.


Q: Why is everyone jumping on the back of poor Lord Sepp Coe. He’s kinda cute. Roy from Bristol

Howard Elston

A: I don’t know. He is president of the world athletics body, the IAAF.  He gets about £100,000 ($160,000) per year from  Nike which had revenues of $8 billion in 2014. No conflict there.

Nike has its world HQ in a town in Oregon called Eugene. Lord Coe backs this town, full of hipsters and outdoorsy types, for the 2021 World Athletics Championships. No conflict there either. And yes, he is kinda cuddly ain’t he?

Sir Howard will answer all questions regarding tax affairs, Blyth Spartans, prison reform and kidney complaints: @sirhowardelston