Innovation Birmingham Campus-based SocialSignIn has created an advanced social management dashboard to directly compete with HootSuite.
By majoring on brand protection features, geographical targeting and high levels of customer service, the tech start-up has attracted the NHS as its first client.
The cloud-based software product, which enables users to monitor and manage all social media channels from one dashboard, has a built-in – or customised – corporate social policy, in order to protect brands online. Advanced return on investment features track tweets and ‘likes’, determining sales conversion rates and new sign-ups. The software also tracks users in their lifecycle, from the moment they click onto a post or tweet generated via the SocialSignIn dashboard.
Ben Nimmo SocialSignIn
Ben Nimmo, founder of SocialSignInsaid: “So much business is now generated via social media channels, whether it’s making sales, generating new followers, or engaging with target audiences and key influencers. Many organisations are committing far more human resource to manage their online presence, but in turn, they demand professional, analytical evidence of their reach and return on investment.
“SocialSignInhas launched in a competitive market as a dashboard product specifically designed for the UK market. For an affordable price, each user can manage a suite of social accounts and access the full range of time-saving, geographical and analytical return on investments tools. Initial feedback has placed considerable value on the customer service we deliver. It’s no longer just digital marketing professionals who need to access and utilise their corporate social media accounts, so assistance for new users is imperative to illustrating how our product offer differs from HootSuite.”
SocialSignIn’s geographical tracking provides data on where followers are located, and can also monitor keywords within a defined area. Further analytical tools indicate when the best time to send out a post/tweet is for the target audience, which can then be automated via the dashboard. A unique content generator feature suggests sample tweets, relevant to the type of account and target audience, which the user can customise. Monthly subscription packages range from £9.99 – £49.99 per user.
More details on their website here
