Birmingham Airport gets set to launch new ‘Sky Side’ experience

A unique and exciting children’s adventure is set to launch from Birmingham Airport this summer to give the thousands of youngsters jetting off on holiday an engaging and fun experience at the Airport before they fly.


BHX sky side

Left to right) Caitlin Broadmore, Ben Taylor and Rosie Taylor are pictured with Birmingham Airport’s new mascot, ‘Zoom’, celebrating the announcement of ‘Sky Side’ at Birmingham Airport.

The ‘Sky Side’ experience is free to join and will start from the moment the child arrives at check-in and ends when they arrive at a themed ‘Sky Zone’, an area furnished with modern interactive games and activities, including touch screen tables, interactive floor projection, a gazing station, music light beams and story-telling pods.

The objective for children is to become a qualified ‘Sky Cadet’ like ‘Zoom’, the scheme’s mascot who will offer support to children as they achieve the multiple challenges set out in their ‘Sky Pass’.

The 12 page Sky Pass will be issued at check-in and contains tasks, activities and prizes that will earn participants their ‘Wings’ to give to them access to the Sky Zone at the end of their journey through the Airport.

The initiative has resulted in the creation of 14 new summer jobs, with the successful applicants becoming the Sky Side ‘Crew’ responsible for facilitating the children’s journey, from check-in to the Sky Zone.

Jo Lloyd, the Airport’s Marketing Director said, “Customer service is a key business objective for us and we know that to offer ‘great’ customer service consideration needs to be given to all passengers – young people and adults.

“We recognised that we needed to improve our family facilities and have listened to feedback from mums and dads about what they’d like to see at the Airport to develop the Sky Side scheme. This is a unique and bespoke concept designed specifically to work in our terminal for our younger passengers and we know it’ll be a hit with children and parents.”

Sky Side will launch on 15th July and will run throughout the summer months.

Sky Passes will be available at check-in and a dedicated Facebook page – – has been set up to inform passengers about the Sky Side scheme before they arrive at the Airport so that children can prepare themselves for their exciting mission.

The Airport has partnered up with The Business, a creative and entertainment company which develops bespoke entertainment concepts for companies across the UK.

Director of The Business, Jane Maguire, added, “The key to success for this concept is recognising that entertainment for kids is no longer just about soft-play and ball pools.  Sky Side will capture youngster’s imaginations and bring entertainment into the 21st century, by engaging their minds in a unique, sensory experience – whilst fusing seamlessly with the Airport’s busy operation.  We are extremely proud to be working with Birmingham Airport on this groundbreaking concept.”