High-traffic websites required for free optimisation trial

Birmingham Science Park-based web studio Untyped is seeking high-traffic websites to participate in a free trial of its highly anticipated optimisation software; Myna.

Noel Welsh and Dave Gurnell of Untyped

Noel Welsh and Dave Gurnell of Untyped

After gaining worldwide interest on Silicon Valley-based website ‘Hacker News’, the product has undergone an intense development and testing phase at the Science Park’s Entrepreneurs for the Future tech incubation centre. Five high-traffic online businesses are now being sought to participate in Myna’s final test stage, before the product is launched to the market.

Myna is pioneering the next generation of A/B testing; a technique to improve the effectiveness of websites. It replaces traditional manual testing by automatically learning the habits of website visitors in real-time. Changes to the design, layout, text, colour and pictures on a website can then be quickly modified to enhance key performance indicators. Any website-based company that is seeking to boost its conversion rate, create more sign-ups and generate additional income will benefit from Myna, especially those that attract 10,000 visits/page loads per month.

Dave Gurnell, Co-founder of Untyped said: “Myna will deliver results for any business whose success is driven by the effectiveness of their website. Using in-house research staff, Google and Microsoft have developed similar website optimisation techniques for their own benefit, but this will be the first comparable product that will become available on the open market. When we consulted our peers to see if there was initial interest, the worldwide response was incredible.

“Any company that regularly reviews its website, and makes decisions with a view to enhancing performance, will benefit from Myna. The more visits/page loads, the quicker the software will identify which alternatives generate the best results. This is why for the last phase of product development, we need to work with high-traffic online businesses – preferably West Midlands based – to verify performance.  The best thing about Myna is that there is no downside – its sole function is to establish what website visitors respond to and act upon.”

Untyped was established in 2005 and has developed a formidable client base in the higher education sector, with clients including Queen Mary University of London, King’s College London, University College London and the University of Birmingham.

Katherine Preston, Incubation Manager at Birmingham Science Park said: “The Entrepreneurs for the Future centre is all about bringing innovative ideas to life and supporting the brilliant businesses that are behind them.

“Even in the test and development phase, it is clear to see the potential of Myna – it has the ability to improve the effectiveness of so many online businesses. This final stage before the product is launched on the open market will give free help to five businesses that may rely on internet sales to generate thousands of pounds of income per day. Straightforward changes to design, layout, colour and text can dramatically affect buying decisions – this technology delivers real-time analysis of what works best. We are really excited to see which companies apply to take part, and ultimately how Myna’s findings boost their results.”

To apply to participate in the free trial of Myna, please email [email protected] with headline information about your website by close of business on Friday 17th August 2012.

Part-funded by the European Regional Development Fund, the Entrepreneurs for the Future centre is unique to Birmingham and is specifically designed to harness and support the city’s burgeoning tech community.  Since launching in November 2009, it has created 111 new employees and directors.

To be enrolled, entrepreneurs must pitch their idea, with a view to becoming a registered Ltd company. Applications are welcomed from start-ups operating in the digital media, ICT, med tech or clean tech sectors. For more information, or to apply, visit www.e4f.co.uk.