The awards seek to recognise and reward the growth of the beauty sector and the achievements of the specialists working within it, from dentists and doctors to hair and beauty experts, businesses, aesthetic teams and clinics.

The black-tie ceremony welcomed meritorious individuals whose excellence and commitment have excelled them to the forefront of the industry. The winners are trusted professionals who have the customer satisfaction as top priority and provide their clients with treatments that are second to no one.

The Midlands Beauty Industry Awards were hosted by the model, actress and presenter, Tabitha Hunter-Smale, who handed over twenty awards to the deserving winners. She welcomed on stage inspirational specialists and businesses, known for their innovation in the beauty, aesthetic and cosmetic sector.

Several of the awards were split into local regions to ensure the diverse establishments from across the Midlands of England are recognised for their impeccable work.

A spokesperson for the Midlands Beauty Industry Awards 2018, said: “We are delighted to have welcomed such inspirational individuals at the inaugural Midlands Beauty Industry Awards 2018. The winners should feel very proud of themselves as it is their clients who decided to give them the recognition they deserve.

“We are very happy to have delivered the first ever Midlands Beauty Industry Awards 2018 and we aim to continue pushing the businesses forward to showcase themselves and get the recognition they deserve.

The awards also provided the opportunity to raise funds for the Make A Wish Foundation, an organisation that grants magical wishes to children and young people fighting life-threatening conditions.