Explore Cadbury World during Birmingham Heritage Week

Free guided tours of Bournville to mark celebrations.

As part of this year’s Birmingham Heritage Week celebrations, Cadbury World invites guests to discover the amazing history of Bournville village.

From 8th–15th September, visitors to Cadbury World will be able to enjoy a free of charge guided walking tour, led by a Cadbury World expert, available each day for visitors of the attraction, excluding weekends.

Discover the revolutionary thinking of John Cadbury and follow in his family’s footsteps as you travel around this historic village.

While on the walk, visitors will learn about Bournville’s fascinating past, with an exclusive sneak peek into Birmingham’s unique ‘Factory in a Garden’ and view examples of beautiful architecture, the stunning village green and the tree-lined streets that Bournville is now renowned for.

Before the heritage tour, guests can enjoy a self-guided experience of Cadbury World itself, where they will uncover a whole world of chocolate delights. Visitors can explore an assortment of chocolatey zones, discover the origins of the cocoa bean, learn how their favourite sweet treats are made, witness chocolatiers at work and even enjoy a warm pot of melted Cadbury Dairy Milk along the way.

Gerrard Baldwin, General Manager at Cadbury World, said: “We are delighted to support Birmingham Heritage Week here at Cadbury World. The week itself presents the perfect opportunity for tourists and locals alike to learn about the history of the UK’s ‘second city’.

“We’re looking forward to welcoming guests to Cadbury World to enjoy a special tour of Bournville village, an incredibly important area in the history of Birmingham and the place we call home.”

To book your place on the complimentary Birmingham Heritage Week Cadbury World guided tour, simply purchase a standard entry ticket to Cadbury World for a date between 8th-15th September, excluding weekends via the website here.

Standard adult tickets are available from £18.95, entry is available between 12:30-1:20pm to allow enough time to enjoy the attraction before the Walking Tour takes place.