Davenports’ famous Beer at Home is back – with exclusive launch in Birmingham.
Do you remember the saying “Beer at Home means Davenports”?
Well now that old tradition has been given a new lease of life as the famous Midlands brewing house relaunches its Beer at Home service.
And to make the historic event even more special, the official reinstatement of Davenports’ deliveries will take place in Westside, Birmingham’s ‘golden mile’ entertainment district.
A beautiful shire horse will kick the event off at 1pm this Friday at the Bulls Head, 38 Bishopsgate Street, symbolically delivering the first offering of Davenports’ iconic re-energised legacy.
Cen Hayward, sales director at Smethwick-based Davenports, said: “E-commerce is hugely important and the time is right to relaunch our own dedicated Beer At Home service.
“Europe now consumes 20% of the world’s beer, and this is expected to grow annually. Industry insiders suggest that Covid-19 may have advanced the evolution of online alcohol sales by up to three years – in just three months.With more purchases being made online, people want quick, secure delivery to their home to suit their lifestyle.”
Davenports’ new service has been inspired by their original deliveries which began back in 1899, when a dray and shire horse were used to deliver bottles of ale directly to customers’ homes
Now the beers can be ordered online, and will arrive in Davenports’ stylish Beer at Home boxes, courtesy of a courier service, with minimal packaging to match the firm’s sustainability goals. And in line with the changing attitude of people towards drinking at home, it is hoped that it will be as popular as it was over a century ago.
Mike Olley, general manager of Westside BID, said: “We’re thrilled to be hosting this historic relaunch, and we’ve invited the great and the good of Birmingham to be at the Bulls Head to witness what will be a great event.
“Davenports was a huge brand in its day and who knows … just maybe under the new world of direct delivery it could have a resurgence.”
Consumers can order their Beer at Home online via davenports.co.uk and it will be delivered direct to their door.