Birmingham charity looks to the future

New-look Love Brum board to support post-pandemic recovery.

Birmingham-based charity LoveBrum has announced a new-look board structure and new trustees, in response to the impact of the pandemic and to ensure its robust recovery.

To be able to overcome the challenges faced by LoveBrum and the causes it supports, the charity’s board will be restructured, with existing trustees splitting into Strategic and Operation boards. The plan is to ensure that innovation, in areas such as digital, fundraising and grant distribution, remains to ensure the charity outlasts the pandemic, which it is in very good shape to do.

The Strategic board will be led by Tim Andrews, Chairman at signage firm Hollywood Monster and PJ Ellis, Director at Digital agency, Lightbox, who co-founded the charity with David Maclean in 2014.

In the Queen’s Birthday Honours earlier this month, Tim was awarded an MBE for services to charity and the community in Birmingham

Joining Tim and PJ on the new Strategic Board will be long-standing trustees Jo Seabright, Head of Marketing at CrossCountry Trains, and Richard Paterson, Director of Finance at Birmingham Museums Trust. The new board will be responsible for setting the overall strategic direction of the charity, ensuring that it continues to meet all of its objectives.

The Operational board will remain, with Rebecca Simkiss, Managing Director at Simkiss Guy Recruitment, replacing Tim Andrews as Chairperson, with James McHugh, Grants manager at Stratford Town Trust, replacing Ms Simkiss as vice-chair.

This board has also recently appointed four new board members, with Hannah Floyd joining as Diversity and Inclusion Trustee and Michael Shepherd as Causes Trustee plus Sian Cunningham and Jon Terry joining as board members.

Outgoing Chairman, Tim Andrews said, “It is encouraging to see so many charities stepping up to adapt at pace and continue to deliver the brilliant work that they do, just like everyone has done with LoveBrum. Because of this, we can face the remainder of 2021 and beyond with hope. LoveBrum promises to continue working as hard as it can in its never-more-needed support of Birmingham’s brilliant local projects, and in doing so, not give up on the millions of beneficiaries who rely on the public benefit these projects deliver.”

The charity is also looking to strengthen its team and is on the look-out for additional board members who can bring experience and skills in areas such as fundraising, legal, finance, and marketing.

You can support LoveBrum and in turn help make Birmingham even better by having your business join as a member, by it choosing LoveBrum as its charity of choice, or by anything from running a marathon, to a sponsored silence, to jumping out of a plane. Head over to to find out more.