Birmingham chocolate business launches Kickstarter plea

Russell & Atwell aim to deliver luxury by post.

Birmingham based brand new fresh chilled chocolate startup, Russell & Atwell, run by long-time friends Steve (Russell) and Giles (Atwell) have launched a unique crowdfunding appeal in their attempt to bring luxury items to the market place.

With over thirty years collective experience in chocolate, Steve (a chocolatier) and Giles (a third generation chocolate entrepreneur) started with a simple question: “Why are we still eating long-life chocolate, if everything tastes better fresh?”

So, they set about with the ambitious challenge of making restaurant quality, fresh chilled chocolates, for supermarket prices. Next month will see the launch of three sumptuous pouches of fresh chocolates, Outrageously Creamy Milk Chocolates, with a Fino de Aroma Milk Centre; Extra Dark Chocolates with a Premium Solomon Islands Cocoa Centre and Ridiculously Smooth Dark Chocolates with a Fino de Aroma Dark Centre (from £6.00 per 90g bag).

Russell & Atwell are currently fundraising on crowdfunding platform Kickstarter and have already become the most popular food project on the site:

Russell & Atwell’s unique blend of cocoa, together with fresh organic cream and honey gives three big benefits:

1. Taste – the flavour combination brings an authentic richness, depth and creaminess to the chocolate without needing lots of extra sugar

2. Texture – where palm oil typically coats the mouth, the cream in Russell & Atwell’s chocolates deliver a much smoother melt, leaving your taste buds fresh, and wanting more!

3. Ingredients – Russell & Atwell source from small ethical producers: organic cream and butter from the Cotswolds, Dorset sea salt, Wainwright’s honey, Joe & Seph’s caramel and Luker sustainable Colombian cocoa, adding absolutely no nasties, and no palm oil, ever.

So whether you need an indulgent moment on the sofa after you’ve popped the kids to bed, a decadent time out with a cuppa during a hectic working day, an alternative to heavy puds or a gift that will be sure to leave a luxuriant impression on your dinner host, Russell & Atwell has you covered. You can also expect beautiful glass gifting jars and unique seasonal specials – launching soon to