Longines and Commonwealth Games Federation agree historic partnership.
The Commonwealth Games Federation has signed a partnership agreement with Longines for the next three editions of the Commonwealth Games, starting with Birmingham 2022.
The announcement comes on Commonwealth Day today, when Birmingham 2022 unveiled a Longines Countdown Clock in the heart of Birmingham’s iconic Centenary Square. The clock has begun counting down the days, hours, minutes and seconds to the start of the opening ceremony of the Birmingham Commonwealth Games, on 27th July 2022.
The agreement represents the first ever multi-Commonwealth Games partnership in history with Longines receiving exclusive status as the Inaugural Partner of the Commonwealth Sport Movement.
Known worldwide for excellence in precision timing, Swiss watchmaker Longines will be the Official Partner and Timekeeper for Birmingham 2022 as well as the 2026 and 2030 Commonwealth Games. This new partnership sees Longines provide all timing and scoring equipment for every single event within the next three Commonwealth Games.
An additional aspect of the partnership means that Longines is also named as Presenting Partner of rugby sevens, table tennis, gymnastics and athletics. The historic agreement reinforces the strong ties between Longines and the Commonwealth Games. Longines was originally a partner of the Perth 1962 Commonwealth Games and renewed its partnership for Glasgow 2014 and Gold Coast 2018.
The Longines Countdown Clock features a fully accessible ramped approach to allow both wheelchair users and non-wheelchair users to move freely under the structure. Manufactured in England, its structure forms the shape of the iconic ‘B’ logo of the Birmingham 2022 Games.
This distinctive shape was created by connecting twelve towns and cities across the region, joining together key Games locations, where for the eleven days of the Commonwealth Games, 19 sports, including eight fully integrated para-sports, will take place.
CGF CEO David Grevemberg CBE said: “I am absolutely delighted and privileged to have Longines join with us as the Inaugural Partner of the Commonwealth Sport Movement. It marks an exciting new chapter in the longstanding friendship we have had with Longines that dates back to the Perth 1962 Commonwealth Games.”
“This is a truly historic agreement and having this multi-Commonwealth Games partnership in place showcases real confidence in the future direction of the Commonwealth Sport Movement. The partnership has been made possible because of the new Games delivery model, coordinated by CGF Partnerships, which looks at multi-Games opportunities and efficiencies.”
“It is particularly special to be announcing this on Commonwealth Day, a day of celebration across the Commonwealth, where we are unveiling the Longines Countdown Clock to the Birmingham 2022 Opening Ceremony. With this striking yet elegant structure now taking pride of place in the iconic Centenary Square, the countdown to Birmingham 2022 has really begun.”
John Crabtree, Chair of Birmingham 2022, added: “This marks a hugely significant day for the Birmingham Commonwealth Games, as we build momentum and edge ever closer to July 2022.
“Longines has a prestigious history in sports, and great heritage when it comes to Commonwealth Games. To have their continued support for Birmingham in 2022 is very much welcomed and we are proud to have them as a partner.
“The countdown clock will become a key attraction and focal point and will ensure the people of Birmingham have a visual reminder that their city has been chosen to host one of the biggest sports and cultural events in the world. It will count down to an important moment when the eyes of the world will be on Birmingham and the West Midland region.”