Luxury homes provide ‘Signature’ move for Centrick

Top-end property specialists launch in West Midlands and Warwickshire.

Leading property specialist, Centrick, has launched a new specialist division dedicated to the luxury homes market. Signature Collection builds on the organisation’s existing residential sales, lettings and management services with a focus on exceptional homes across the West Midlands and Warwickshire.

Led by Chairman, James Ackrill and Director, Jane Morcom, Signature Collection has been launched to deliver a new approach to luxury property sales; offering a truly tailored service that provides a ‘hands off’ approach to the seller. The expert team offers a host of benefits; from virtual tours and brochure creation, through to showcase events and marketing targeted specifically for the individual listing.

This unique approach to the luxury homes market even sees the offer of first-night hampers and private chefs, providing special touches that align with Centrick’s leading and unrivalled customer service.

Speaking about the launch of Signature Collection, James Ackrill comments: “Having established Centrick as one of the region’s leading property companies, it felt right to bring together our local knowledge, high levels of customer service, and in-house marketing expertise to offer something unique to the property market.

“We had received an increasing number of requests to deliver a luxury service for high end properties, so we knew the appetite for Signature Collection was already there.”

Signature Collection has already seen a number of notable sales across its portfolio, including the million pound Langbourne in Tanworth-in-Arden and most recently Church Lane in Leamington Spa, which sold for the full asking price within five days of being on the market. As well as existing homes, the team also represents a number of new developments, including Home Farm Barns in Hampton-in-Arden and one of the region’s most talked-about properties, Hedge House, in Knowle.

Marco Rubio-Ruiz (pictured) has recently joined Centrick’s Solihull office to focus on Signature Collection, bringing almost two decades of experience in the market. From property development in South West France to selling luxury homes in Warwickshire, Marco’s expertise is set to strengthen Signature Collection’s bespoke vendor experience; managing every aspect of the sale, taking the stress away from the seller to make the transaction as smooth as possible for both sides.

Marco adds: “Warwickshire is in high demand amongst home buyers, with the requirement for luxury, high end property at increasing levels and we are here poised to assist.“

“High customer service levels sit at the heart of Signature Collection; we’re offering a service that is expertly informed by our experience in selling high end properties, movements in the local property market, and intel from the wider industry. We manage every single stage; from initial marketing collateral, right through to first-night private chefs. Every home is as unique as its owner and we recognise that every approach to selling needs to reflect this,” he continues.

Centrick, which already has offices in Birmingham, Nottingham and Solihull, is capitalising on the team’s experience in selling luxury properties and dedication to providing the best customer service on the market. Established in 2005, the 125-strong team has over 15,000 properties across the UK on its books and manages over £1.5 billion in client assets; specialising in residential sales and lettings, build to rent and PRS, asset management, and estate management.

To see the full listings and enquire about selling your luxury home with Signature Collection, visit here.