South & City College on-site beauty salons relaunched

Salon industry investment and training takes college to next level.

South & City College Birmingham has relaunched its on-site salons, Urban Serenity and Urban Elegance, to allow both its students and customers to experience the next level of high-end hair and beauty treatments.

Last week, TV presenter Joanne Malin officially relaunched the two salons based at the Bournville campus in Longbridge, celebrating the college’s recent partnership with Milkshake, a salon professional hair care brand, as well as its investment in three Elemis Biotec facial treatment machines.

Darren Boon, Milkshake Distributor, said: “Working with a college strengthens our brand because the students are the future. With ongoing training from ourselves, thestudents will go from strength to strength with their passion and desire to succeed.”

Pic: Shaun Fellows / Shine Pix

As the only educational establishment within the region to possess the Elemis machines, South & City College’s hairdressing and beauty therapy students will be trained in highly-effective, super-charged facial treatments, unavailable elsewhere.

In addition to this, each term, two high-performing Level 3 beauty students will be rewarded with a five-day Biotec training session, significantly enhancing their CV and future employability prospects.

Samantha Rabone, Elemis Area Manager, said: “Elemis have worked with Urban Serenity for some time now and our relationship is developing further… It is a pleasure to support the college and work with professionals that are dedicated to providing phenomenal results to their clients.”

Mike Hopkins, Principal of South & City College, added: “As a college we pride ourselves on the level of skill our students gain when they study with us. Having a state-of-the-art facility like this, which provides genuine private sector work and experience is fantastic for us.”

If you are interested in studying hairdressing or beauty therapy, South & City College’s next open day is on Wednesday 23rd January 2019. Visit for more information.