Ola to new dining concept

East meets west in Bullring development.

Indian burrito company Wrapchic has taken the bull by the horns by opening a new outlet in the Bullring shopping centre. Wrapchic is an innovative street food brand that combines light Indian street food served in the Mexican style of burritos and tacos.

Customers have already been charging towards the newest innovation in street food which has been open since January. The store, which is located on level 2 of the Bullring next to Debenhams and Gap is expecting to feed thousands of hungry shoppers every week.

Dishes include Chicken Mughlai, Mutton Madrasi, Keema Mince, Saag Paneer, Mushroom Masala which you can enjoy in a burrito, taco or rice bowl.

The other popular option for people who still need their lunchtime bread fix is the Wraposa, an inventive new snack based on an Indian toastie. For hungry commuters on their way to work, they serve the Wraplette, which is a omelette in a tortilla wrap. It’s a very filling breakfast indeed.

The word ‘Wrapchic’ is Mumbai slang and to a local would mean ‘Sexy’. Pronounced as ‘Rap-chick’, it is often used as an adjective to accentuate a noun, which in this case is the food.

The decision was made to relocate the Birmingham store to the beating heart of the city centre in order to make the most of the all day trade and its location near the new New Street station access.

After opening the first Wrapchic in July 2012 in the North Western Arcade, Birmingham, there are now nine locations around the country. The Wrapchic Bullring team is headed by Sumit Jain and Sumit Kumar whose desire is to cater for the grab-and-go market with an exciting Indian option; where customers can enjoy the taste of Indian food from breakfast until tea time rather than in the traditional dining setting.