The jewellery-making store, now the UK’s largest, opened to the public on Monday August 13th. Following the store’s opening, there is a week of celebrations and in-store activity for all to enjoy, as well as thousands more products too.

The complete refurbishment allows for a greater customer experience with a range of new features, including the new workshop area to showcase a selection of products, allowing customers to try before they buy.

Martin Bach, Managing Director at Cooksongold commented: “We are extremely proud to have been a part of the Jewellery Quarter and the wider trade for the last century, and this anniversary is the perfect time to offer our brand new store to the jewellery industry.

“As the UK’s largest jewellery making store, we hope that the service we will provide can continue to help the jewellery industry prosper for many more years to come.”

Solihull-based marketing agency, Jask Creative, were approached by Cooksongold with regards to creating a supporting campaign to mark the occasion. Representatives from Jask also attended the launch event in support of their long-time friends at Cooksongold.

James Davison, Senior Account Manager at Jask Creative said: “The team and I at Jask loved working with Cooksongold. It was a real pleasure to help them with their centenary celebration.

“The focus of our campaign was to celebrate their long-standing local history and it was something we were really proud to be a part of. We showcased this throughout our work on the main web page, logo, social posts, print and engraved silver coins.”