As the name suggests, pizza will be the star dish, however, the restaurant will also focus on Italy’s other classic plate – pasta. The restaurant takes its name from the town of Marco’s mother’s birth, Bardolino and will feature an all-day express menu of authentic Italian food, coffees and Bellinis.

The first two outlets will open at The Cube in Birmingham and Cadbury House Hotel in Bristol in May and June respectively. Speaking of the new venture, White said: “Bardolino represents affordable, friendly and casual dining with recognisable family favourites and classic Italian dishes.

“I truly believe that Italian food is affordable and delicious.Bardolino is a restaurant concept created for both discerning diners and aspirational families alike. After all, pasta is a child’s favourite food.”

Restaurant goers can expect a variety of authentic stone-baked pizzas from the Zingara with ham, mushrooms and truffle oil to the Bresaola e Mozzarella with cured beef, tomatoes and mozzarella. The menu also boasts homemade pasta dishes that have all been created using some of Italy’s finest ingredients.

Bardolino will be operated under licence from the celebrity chef’s Black & White Hospitality business, which plans to roll out the concept in further locations during the next two years.

Nick Taplin, CEO and owner at Black & White Hospitality, said: “Bardolino is sure to be a hit with both day-time and evening diners. The high street has changed a lot in the past few years and the demand for casual dining has become increasingly popular. A trend we believe is here to stay.

“This concept is designed to offer a fresh alternative, where authentic, uncomplicated food served promptly is absolutely essential. The setting, although influenced by a rustic Italian village, will be vibrant and a little bit quirky with the décor reflecting both old and the new.”