Featuring world-class stars Ellyse Perry (Australia), Hayley Matthews (West Indies), Lauren Bell (England) and Richa Ghosh (India) — with a special cameo from cricket legend Andrew Flintoff — the campaign showcases the infectious energy a country feels when a World Cup comes to town.

The tournament is set to offer hundreds of thousands of fans the chance to see the world’s best cricketers in action at world-class venues up and down the country, including Edgbaston, and is a huge opportunity to propel women’s cricket firmly into the mainstream.

As one of the host stadiums of the ICC Women’s T20 World Cup, and venue for the opening fixture, Edgbaston is also set to host the following games throughout the tournament:

Friday 12th June at 6.30pm: England vs India
Sunday 14th June (double header):
Qualifier vs Qualifier at 10.30am
India vs Pakistan at 2.30pm
Wednesday 17th June at 6.30pm: South Africa vs Pakistan

Ticket sales for the tournament have officially gone on sale, with England and Wales set to play host to the best cricketing talent, with 33 matches over 24 days from the tournament opener on Friday 12th June at Edgbaston to the final at Lord’s on Sunday 5th July. With demand already high across all matches, fans are encouraged to secure tickets early for what promises to be a historic moment in women’s sport.

Adam Lowe, Commercial Director at Edgbaston Stadium, said: “It’s an honour to be hosting the opening fixture of the Women’s T20 World Cup next year. We’re excited to support this new campaign, encouraging fans of all ages and backgrounds to ‘Catch the Spirit’, and get involved with the incredible activities set to be rolled out across our region.

“The support for women’s cricket in England has gone from strength to strength in recent years, and we’re looking forward to again delivering the unique Edgbaston atmosphere in 2026. Since hosting the Commonwealth Games in 2022 we’ve broken multiple records for Women’s cricket both at the 2023 Ashes and in welcoming new, diverse audiences to the stadium in 2024 and 2025 – we can’t wait to give more fans an amazing experience next year!”

England fast bowler, Lauren Bell, said: “For me ‘Catch the Spirit’ means big crowds, big moments and big energy! Watching the girls win the 2017 World Cup is what motivated me to become a cricketer and the opportunity to inspire fans across the country next summer is huge. We’ve seen the amazing impact the Lionesses have had on football, particularly after their home Euros – and we want this to be cricket’s moment!”

England bowler, Em Arlott, said: “I love playing at home in Birmingham. The atmosphere is unrivalled, the fans always show up and we have had such tight contests there. Having a World Cup on home soil next summer is something we’re all really excited about. We know it’s a massive opportunity for us as a group as well as the sport more generally.”