Effective communications shown to be the way forward.
The latest North Birmingham Economic Recovery Group business and growth workshop provided invaluable insight into the importance of strategic marketing and branding.
Attendees learned how to coordinate and implement outbound and partner marketing as well as the value of Public Relations and Branding.
A series of presentations also examined why effective marketing is a crucial part of any business plan and how emotions and meaning behind branding has a enormous impact on the success of marketing.
Guest speakers included Lyndsey Thomas and Heidi Salmons from IM Properties and Winvic Construction, who engaged with the audience to draw out the concept and power of branding.
“It was a pleasure to deliver and be a part of the latest NB:ER Business Engagement & Growth workshop talking to attendees about how consistent and genuine marketing, branding and social value are essential components of a successful business,” said Lyndsey.
“The attendees were really engaged and interacted throughout our session asking considered questions and making valuable connections with other small businesses during networking in between presentations and after the session – a well organised event by the NB:ER team!”
Emma Rhymes from Winvic Construction talked about how to use CSR and Social Value to grow your business while Linda Jones, from the Salus Fatigue Foundation, spoke about the journey of a local successful enterprise.
NB:ER coordinator, Jobeda Shahed, said feedback from those attending the workshop was very positive.
“It was great to see so many people taking part, with many commenting on how they picked up useful tips on how to create meaningful and impactful marketing,” she said.
“Thank you to everyone who attended and supported the event, especially our partners for their great presentations.”