On weekends and selected dates from Saturday 16th November – Monday 23rd December, Father Christmas will take centre stage in the tree-mendous Santa Show and provide a gift for every little helper in attendance. Enchanting pantomime Snow White & the Chuckle Beans will also make a spectacular return with seven performances per day.

The celebrations don’t stop there as the Bournville-based attraction has also announced additional pantomime shows from Friday 27th–Monday 30th December, giving guests plenty of chances to join in with the chorus of boos and cheers before the year is through.

What’s more, Cadbury World will be beautifully decorated for the festive season, with a giant chocolate Christmas tree and chocolate cracker on display for guests in the reception area. The Cadbury Café will also be serving a delicious selection of yuletide treats, and visitors can also stock up on seasonal souvenirs, gifts and handcrafted festive chocolatey novelties for the whole family, at The World’s Biggest Cadbury Shop.

Diane Mitchell, marketing manager at Cadbury World, said: “Our interactive festive pantomimes have been hugely popular with families across the UK for years and we know Snow White & the Chuckle Beans will be no different.

“We’re proud to offer a great value day out for the whole family, allowing our visitors to enjoy a magical entertainment programme, as well as a whole host of interactive experiences throughout our assortment of chocolatey zones.”