Families are invited to experience plenty of frightful family fun with spooky activities, and entertainment at the Bournville-based attraction this Halloween.

Young ghouls are encouraged to don a hauntingly good costume for the daily fancy dress competition, where brave judges will be handing out delicious prizes to the scariest of visitors.

In the Cadbury World marquee, guests can enjoy live entertainment at Freddo’s Halloween Spooktacular – a spooky show where the famous frog will teach visitors new tricks in his haunted mansion.

Fearsome Freddo will even create his own little monster, with the help of some string and a splash of slippery slime. Expect a scream, and a sing along family show packed full of fun, frights and plenty of delights!

Elsewhere in the attraction, visitors can head to the 4D Chocolate Adventure zone to experience the sensation of riding on the Crunchie Rollercoaster and diving into a pot of liquid Cadbury Dairy Milk in a cinematic experience that’s not to be missed.

Guests can also catch the talented chocolatiers in action and take a delicious taster for themselves in the Chocolate Making zone, before practicing their piping skills by drawing their name in chocolate in the Have A Go zone, plus much more.

Diane Mitchell, marketing manager at Cadbury World said: “Visitors can sink their teeth into the amazing world of Cadbury throughout our chocolatey zones this Halloween, as well as enjoy our brand new stage show, Freddo’s Halloween Spooktacular.”

There will be a range of spookily good treats in The World’s Biggest Cadbury Shop including exclusive hand-crafted chocolate pumpkins, as well as a selection of Halloween-themed cakes in the on-site Cadbury Café.