Founder Adam Svenson has produced a series of innovative digital designs which can be printed on, amongst other things, t-shirts, bags, ceramics or stationery. “As a child of the 1960s myself I was fortunate to grow up in a golden age of music, film and comedy. And it’s testament to the quality of work produced by the artists featured on my new designs that they are relevant to so many people and across several generations nearly half a century later.”

Although only available since mid-November, the new range is already proving popular with a near 600% increase in week-on-week orders suggesting a busy pre-Christmas period for the nascent Birmingham creative. Perhaps this is because Svenson has chosen to eschew more obvious memorabilia fodder such as the Beatles and the Rolling Stones and selected figures who often sit at the margins of popular culture, at risk of being forgotten, and who it’s often not easy to find souvenirs of.

Thus Roger Moore’s 1970 cult thriller The Man Who Haunted Himself features on one design (“He’s best known for his James Bond and Saint personas but it’s films such as this that appeal to me more,” says Svenson), whilst Scottish poet Ivor Cutler (“I came to him through John Peel and his performance in the Beatles Magical Mystery Tour film.”) is also on SuchDesign’s roster.

Another of the iconic figures featured is Canadian singer and poet Leonard Cohen, one of Adam Svenson’s all time favourite artists: “I produced the design a couple of weeks before it was announced that he’d died. I first heard him on a green Agfa cassette tape when I was seventeen and my musical life was never the same again.”

Launched in January 2015 SuchDesign, a collaboration between Svenson and colleague Paul Metcalfe, now offers more than 150 unique designs including a series featuring famous classical composers and another reprising art movements such as cubism and art deco, which – like the rest of the range – can be translated into such diverse items as wall art, bags and cases, home decor and postcards.

And yes, if your Joy Division oven gloves are wearing out, and you’d like a pair of Marty Feldman ones instead, just ask.