The city’s fashion and shopping event of the year, Style Birmingham Live is taking place on Saturday 26th and Sunday 27th September at Birmingham Museum and Art Gallery’s Gas Hall, which will be transformed into The Fashion Theatre for the event.

This year, Style Birmingham Live has partnered with award-winning hair salon, Francesco Group, which will be revealing its top hair styling tips and demonstrating current trends on the catwalk throughout the weekend.

Anya Dellicompagni, director of hairdressing at Francesco Group, said: “We are delighted to be the official hair partner at Style Birmingham Live again this year! It is such an amazing event in the city centre and we can’t wait to work with the Style Birmingham Live team and presenters, Mark Wright and Mark Heyes, to put on a fantastic show for everyone.

“We’ll be chatting to guests about autumn and winter hair trends too, so we’ll be on hand to answer any hair related questions!”

MAKE UP FOR EVER, the official make up partners for the show and the brand behind the hugely popular HD foundation, will be showcasing the latest make-up looks, along with Nails Inc who will be unveiling the hottest nail polishes of the season.

House of Fraser on Corporation Street will be hosting a Backstage Beauty event with headline activity from Bobbi Brown, who will be treating Style Birmingham Live ticket holders to an exclusive make-up masterclass hosted by Pro Artist, Amy Conway, who was trained by Bobbi Brown herself! These will take place on Saturday and Sunday at 12.15pm, 2.15pm and 4.15pm.

A range of retailers are also lined up for this year’s event and will be showcasing the latest autumn/winter styles and collections, including Jigsaw, Marks & Spencer, House of Fraser, Moss Bros, Hawes & Curtis and award-winning retailers Liquor Store and Disorder. Retailers from Bullring will also be presenting the latest styles including Cos, Radley, Warehouse, Coast, Reiss, Karen Millen, New Look, Jones Bootmaker, Debenhams and Michelle Keegan’s new Lipsy collection.

The event will feature six catwalk shows across the weekend – all hosted by Mark Wright – as well as fashion advice from style experts. Everyone is a VIP at Style Birmingham Live and tickets for the weekend are now on sale including entry into the show, a welcome drink on arrival plus an exclusive goody bag and access to retailer offers and activities.