City business leaders view video showcase.
A new film, commissioned by Marketing Birmingham and produced by local brand and filming companies ORB and HTF Media, was shown at the city’s marketing partnership’s Annual General Meeting last Friday.
The piece, which is now being shared across the city via social media, celebrates Birmingham’s progress – from its proud industrial heritage to its exciting future as we approach a landmark year for the city in 2015.
Featuring Peaky Blinders, ballerinas, sports cars and the buildings that make up Birmingham’s distinctive landscape, the film highlights the many reasons why Birmingham is attracting unprecedented levels of visitors, investment and recognition across the globe. It also showcases the exciting changes about to happen in the city – from a revamped New Street station to flagship retail centres such as John Lewis and Grand Central, and major sporting events such as the Rugby World Cup and the Ashes.
Filmed at Boxxed studios in Digbeth, two in-house illustrators at leading brand agency, ORB – Jimmy Rogers and Mattie Lynch – worked for 13 hours straight to create a 20ft-wide illustration showcasing everything that makes Birmingham great. Their work was captured by video specialists HTF Media and condensed into a time-lapse video.
Emma Gray, Director of marketing services at Visit Birmingham, said: “This film is designed to showcase not only some of our local creative talent, but also our city’s development; from its heritage as the home of the Industrial Revolution to its growth into a cosmopolitan destination of choice.
“Huge changes to Birmingham’s physical and economic landscape will come to fruition in 2015. This transformational year will bolster the city’s reputation as a place to visit, meet and invest. We hope that those proud of the city’s progress will use this film as a tool to help promote the city – and the landmark events coming up in 2015 – far and wide.”
Marketing Birmingham’s AGM was held at Birmingham Hippodrome on 5th December and attended by more than 120 of the city’s senior business community.
