Staff from Palmer Hargreaves spent two weeks travelling to work, meetings, the shops and just about anywhere in the electric taxi, even using it to do the afternoon school run. By simply carpooling to work one morning, six members of the team were able to shorten a combined 100-mile journey to the office into just 40 miles, with no CO² emissions en route.

The exercise was part of a fortnight of activities held by the agency to celebrate winning a brief to promote the new TX Electric Taxi on behalf of Coventry-based London Electric Vehicle Company.

Mark Dale, Managing Director of Palmer Hargreaves, commented: “What better way to immerse ourselves in a new client’s business than by quite literally taking their product for a test-drive?

“We were surprised at the amount of miles and subsequent emissions that we all reach simply by going about our daily duties. It’s the small journeys like that trip to work or the weekly drive to the supermarket, which can really contribute to reducing the UK’s CO² output when completed in an electric vehicle, rather than a typical combustion engine.”

The Leamington agency’s zero emissions challenge came at a topical time, with Birmingham and Coventry gearing up for their own Clean Air Zones, which will see drivers of high polluting cars subject to a surcharge when entering the cities.