The event will take place on Saturday 29th June at The Cuban Embassy, St Mary’s Row and rum enthusiasts and novices alike are invited to indulge in a day of flavour exploration and cultural appreciation. This year’s festival promises an expanded line-up of renowned rum brands, expertly crafted cocktails, and live entertainment – an event not to be missed by lovers of all things rum and reggae!

Guests will be able to sample an impressive selection of premium rums sourced from various corners of the globe, from the Caribbean’s traditional distilleries to the emerging artisanal producers, there’s a world of flavours waiting to be discovered. Oualie, Wildjac, Old J, State of Rum, Queen Cleo, Ushe and Rum and Sum are just some of the brands confirmed for this year’s event.

The Cuban Embassy’s expert bartenders will be shaking and stirring up a storm with specially crafted rum cocktails, sharing the secrets behind creating the perfect blends and offering a complimentary glass on arrival for all VIP ticket holders.

With live music and entertainment throughout the day, guests will enjoy experiencing the party atmosphere that The Cuban Embassy is renowned for. Caribbean-inspired street food will be available to complement the flavours of the featured rums, with the welcome drink courtesy of Appleton.

Anita Champaneri, festival organiser said: “We are excited to be bringing back Birmingham Rum Festival to the Cuban Embassy for the seventh year. The event will be a great way to kick start the summer with live music providing a carnival atmosphere and a fantastic line up of rums providing a taste of sunshine for those dreaming of warmer climes.”

Nick Rendall, owner of the Cuban Embassy said: “We hope people will join us for a fun festival and discover some new rums that have hit the market this year and find a new favourite.”