Birmingham chocolate manufacturers follow up TV appearance with festive opportunity.
Christmas 2022 sees chocolatiers extraordinaire Russell & Atwell offer their truffle pouch packs and refillable glass jars with new festive designs and a new, highly giftable, letterbox-friendly trio of pouches (from £20). Also new-in for this winter are limited-edition Seville Orange chocolates, only available until Christmas. Chocolate lovers can also opt for a regular Russell & Atwell delivery, with a range of subscription options (from £50).
The team hand prepares five varieties of fresh chilled chocolates from their Birmingham kitchen, just around the corner from Cadbury, in Bournville. Their Creamy Milk, Scrumptious Salted Caramel, Cracking Creamy Hazelnut, Smooth Dark and Extra Rich Dark Chocolates are made with delicious, high quality and sustainable ingredients including responsibly sourced cocoa, fresh organic British cream, butter and wildflower honey. In addition to the classic range, Russell & Atwell are offering their limited-Edition zesty Seville Orange Chocolates, an ideal addition to the Christmas haul this year, whether as a gift, a treat to add to the after-dinner rotation, or even as a twist on the stocking filler orange. Coming soon to pre-order.
Russell & Atwell has had a whirlwind 2022 following their appearance on Dragons’ Den in March. The experienced pair pitched their concept, business nous and bold plans for expansion to the formidable dragons, ultimately gaining investment from Steven Bartlett and Peter Jones and completely selling out of all product in one evening.
On trying the chocolate, Steven Bartlett said, “All of my fitness goals are going to hell on a high horse, because these are absolutely delicious… Chocolate is my ultimate guilty pleasure and salted caramel is my all-time favourite flavour, so the Russell & Atwell Fresh Salted Caramel chocolates really sealed the deal for me.”
Peter Jones commented, “I’m a bit of a chocoholic and I’ve seen a lot of chocolate businesses come through the Den, but nothing tasted like Russell & Atwell – it seems so obvious that ‘fresh tastes best’, but to experience their chocolates fresh from the fridge was in a different league – I had to invest.”
Giles says of the inspiration behind Russell & Atwell, “The ‘long life’ chocolate bar was invented at the start of the 20th century, but most homes have had fridges since the ‘50s, so whilst fresh milk, pasta and desserts have all migrated over into the fridge, chocolate has been left, quite literally, on the shelf. It’s high time fresh chocolate became the go-to standard for quality, simplicity of ingredients and indulgence.”
