The Bournville-based attraction is now offering a brand-new Parent and Toddler pass, so one adult and child aged five and under can enjoy discounted entry Monday to Friday during term time, with combined tickets priced at just £16.

Toddlers will also get the chance to sit down for a special storytime with Freddo every Thursday until 1st July. Visitors can hear the tale of Freddo’s adventure at the circus, featuring marvellous magic tricks, cool dance moves and even some circus tricks, before snapping a socially-distanced selfie with the famous frog.

Freddo will be reading his exciting tale five times on selected Thursdays at 12pm, 12:30pm, 1pm, 1:30pm and 2pm, so families will have plenty of opportunity to immerse themselves in the interactive story.

What’s more, Cadbury World will be giving little ones a new way to experience the attraction, as young detectives can set off on an adventure to discover the names of Freddo’s friends. An assortment of clues will be hidden throughout the attraction’s chocolatey zones as children are invited to follow the trail and solve the mystery. Each child that takes part in the challenge will receive a special Freddo gift.

Elsewhere in the attraction, little chocolate lovers can doodle in chocolate in the Have A Go zone, chase Creme Eggs in the interactive Purple Planet, before taking a magical journey through the chocolatey land of Beanville on the Cadabra ride. With so much more on offer, including catching the talented chocolatiers in action in the Chocolate Making zone and riding the Crunchie rollercoaster in the unmissable 4D Chocolate Adventure zone, Cadbury World offers a memorable and fun-filled day out for all the family.

The outdoor African Adventure Play Area is also open and is a great place for younger visitors to make the most of the sunshine, filled with tube slides, climbing zones and rope bridges. With a separate under 5s zone for mini-explorers to enjoy, it’s also the perfect place for adults to relax with a drink or snack from the outdoor refreshments takeaway kiosk.

Gerrard Baldwin, general manager at Cadbury World, said: “We’re delighted to announce our all-new Parent and Toddler pass, so parents can bring their little ones along to enjoy our chocolatey zones for less this summer.

“For those visiting us on a Thursday, don’t miss our new storytime with Freddo session, all set in the circus. Running five times throughout the day, there’s plenty of interactive and visual elements for toddlers to enjoy, and parents too!”

In line with government guidelines, Cadbury World has introduced a number of additional hygiene and safety measures in all areas. These include reducing the numbers of guests admitted, social distancing measures, enhanced cleaning regimes, plus hand sanitising stations available throughout.