Through the simple idea of adding a voluntary £1 to diners’ bills during the festive months, StreetSmart raises funds for charitable projects that help those living on the streets and in unsuitable accommodation. Last year’s campaign raised a whopping £760,000, bringing the total reached by StreetSmart to over £10.3 million since its foundation in 1998.

“We thought StreetSmart was an excellent idea when it started and we still do, years later. We’re delighted to have this direct conduit to helping our community… and have a good lunch!” Fergus Henderson and Trevor Gulliver, from St John.

The campaign launches at a time when the hospitality industry is dealing with unprecedented difficulties due to Covid-19 restrictions. Despite the challenges faced, over 450 restaurants have agreed to take part including Birmingham stalwarts Adams, Simpsons, and The Butlers Arms in Sutton Coldfield.

Glenn Pougnet, CEO Streetsmart, said, “The support for StreetSmart this year is humbling. So many restaurateurs are keen to do their bit even though times are so uncertain and obstacles keep being thrown at them. Their commitment means we can raise vital funds at a time when they’ll be needed most.”

Crucially, the property industry charity LandAid have formed a three year partnership with Streetsmart to tackle youth homelessness through the pandemic and beyond. Their partnership makes the campaign as efficient as possible as they cover all of Streetsmart’s running costs thereby ensuring 100% donated by diners goes towards alleviating homelessness.

Natasha Stokes of Michelin stared restaurant Adams points out why they have supported over the years. “We wanted to be able to give back to the local community and support a cause we believe in. In StreetSmart we have found that. The funds raised are used by St Basils to work with the young homeless people of Birmingham building lives and futures.”