Connecting with Trussell Trust Foodbanks in Erdington, Longbridge, Smithswood and Aston & Nechells, the Bournville-based business delivered treats to locations across the region. With foodbanks relying on food donations more than ever to feed local people in crisis, the contributions will help the Trussell Trust to continue providing essential support during this challenging time.

As a small, sweet appreciation to NHS staff across the region, Cadbury Easter products were donated to Birmingham’s Children’s Hospital, Birmingham Women’s Hospital, Good Hope Hospital, The Priory Hospital, NHS Burton, Hollymoor Ambulance Hub and the Ambulance Centre in Erdington in time for the holiday period.

The snacking company also donated treats to care homes and elderly people across the West Midlands including Roxton and Asprey care homes in Sutton Coldfield, Bournville Village Trust and Stirchley Care home.

Rosemary Cripps, volunteer coordinator of the Aston & Nechells Trussell Trust Foodbank, said: “It’s no surprise that this period is putting substantial pressure on foodbanks across the country, therefore we’re delighted and really appreciate the support from Mondelēz International at this time, as well as all year round.

“Time and again over the past decade, foodbanks across the UK – aided by a generous public who have donated time, food and money – have stepped up to protect people on the lowest incomes in our communities. Now more than ever, we need any support possible across all our foodbanks.”