The #MyTown campaign gives people a say in how a new generation of Town Deals each worth up to £25 million, should transform the place they call home.

It also provides a platform for communities to share their proud history and ambitions for a bright future as people will be able to share their views on a new dedicated Facebook page and on Twitter through #MyTown.

The campaign builds on the Government’s announcement of eight places across the region being chosen to pioneer multi-million Town Deals as part of the £3.6 billion Towns Fund.

Communities and Local Government Secretary, Rt Hon Robert Jenrick MP, who is also the Government’s Midlands Engine Champion said: “Too many towns feel neglected by Westminster politicians. This government is committed to levelling up all parts of the country.

“That’s why we’re investing up to £25 million in 100 towns across the country. And I want local people to determine how that money is spent.”

Minister for the Northern Powerhouse and Local Growth, Rt Hon Jake Berry MP said: “We are going further than any government before to level up every corner of our country.

“With our new £3.6 billion Towns Fund, we’re ramping up efforts to give local people power and money to decide what is best for their town. Whether you live in Smethwick or Bloxwich getting involved in the My Town campaign is your chance to decide where this major investment should go.”

A total of 45 places across the Northern Powerhouse and 30 places across the Midlands Engine are among the 100 places invited to develop ambitious plans to transform towns across England as part of the Government’s commitment to level up all regions.

Communities, businesses and local leaders will now join forces to draw up ambitious plans to transform their town’s economic growth prospects with a focus on improved transport, broadband connectivity, skills and culture.

Details, support and guidance to the 100 places to kick-start the process for preparing for a Town Deal will be announced shortly.