The Towns and Local Centres Framework has identified the ways in which GBSLEP and its partners – such as Local Authorities and Business Improvement Districts – can work together more closely to develop a localised and coordinated approach to regeneration.

The document offers guidance on how towns can attract more investment by drawing on best practice from other locations. It also sets out guidelines for organisations like GBSLEP to allocate investment that is focused on smaller locations outside of city centres.

Simon Marks, GBSLEP Board Director for Optimising Assets, said: “Since launching nearly nine years ago, GBSLEP has invested in a range of regeneration schemes across the region. However, more funding has been allocated to larger infrastructure developments than town centre projects, because their business cases have demonstrated a wider economic impact.

“The TLC Framework is our offer of support to towns and local centres. It is designed to help them achieve their full potential, by working with us to develop the best possible vision for their regeneration.”

The Framework focuses on the importance of ‘place-making’ for a location, in addition to its infrastructure. The report identifies a range of factors that contribute to a thriving town centre, which include:

· Streets and spaces – such as urban design and addressing planning issues

· A diverse mix of local culture, creativity and space

· Accessible technology, to include digital, broadband, and Wi-Fi

· Transport and accessibility that connect people with places and opportunities

By recognising that the attractiveness of a location is as vital as infrastructure to its economic growth, the Framework also highlights how smaller schemes – such as pedestrian schemes, improved street lighting or local branding – still make a significant impact on their local areas. This in turn enables GBSLEP to allocate more funding to a wider range of regeneration projects beyond major city centre developments.

Tim Pile, Chair of GBSLEP, commented: “The health of towns and local centres across the Greater Birmingham and Solihull area is absolutely critical to the economic fabric of our region. Supporting their success is one of GBSLEP’s key objectives in our Strategic Economic Plan. Our towns are distinctive and complementary to the cities in the region, creating a wider ecosystem of places to live, visit and work.