When personalising their taster of molten Cadbury Dairy Milk, guests can choose form crystallised ginger, dried cranberries, malt balls and more, as well as classic extras including popping candy, fudge, biscuit, white chocolate buttons and jelly babies. Those wishing to sample these new taste sensations will need to be quick, as the new flavours will only be available on 14th-15th and 21st-31st July.

Cadbury World’s mouth-watering new toppings are part of Go Madbury for Cadbury; Cadbury’s latest initiative asking the nation to create an exciting new Cadbury Dairy Milk bar. Members of the public will have the chance to invent and name their own chocolate bar by choosing up to three different flavour combinations – with over 90,000 possible combinations.

Cadbury World invites visitors on a fantastical journey with a self-guided tour that takes them from the origins of the humble cocoa bean in the Aztec Jungle all the way through to a world of interactive digital delights in the Purple Planet.

Thrills are guaranteed in the 4D Chocolate Adventure zone where guests can experience the feeling of riding the Crunchie Rollercoaster and diving into a pot of liquid Cadbury Dairy Milk – all without leaving their 4D motion seat – before hopping aboard a Beanmobile on Cadabra as they are a whisked through the magical, fun-filled world of Beanville. In the Chocolate Making zone, watch as the master chocolatiers create a range of beautiful bespoke designs, before heading down Advertising Avenue, coming face-to-face with the famous drumming gorilla!

Finally, the Cadbury Café serves up a variety of mouth-watering delights including the famous Cadbury Rocky Road and the scrumptious Cadbury Mini Egg Hot Chocolate, whilst The World’s Biggest Cadbury Shop is stocked full of a range of souvenirs and favourite Cadbury treats to take home.

Diane Mitchell, marketing manager at Cadbury World, said: “Cadbury World is the home of chocolate, and this exclusive opportunity for our visitors to try a range of tasty new flavours invites everyone to try something deliciously different. We look forward to discovering the public’s exciting new creations and welcoming the winners to Bournville.”