Antony Greaves, who pioneered the UK’s first Electronic Music Production Degree, has an extensive background in music and education, having worked in the industry since 1999. Last year he became a development consultant and author of the world’s first music production graded syllabus, which is now delivered in 42 countries around the world.

Antony will be the first ever Principal of BIMM Birmingham, which will be the seventh college in the expanding BIMM group, and based in Birmingham’s creative hub of Digbeth. He joins BIMM’s huge network of industry professionals and successful students, to become part of its’ growth in the Midlands. Commenting on his new appointment, Antony said: “BIMM is a college where students can hone their craft and make connections. The first year of BIMM Birmingham will be an exciting time to be a student, and they will be the special first cohort who will shape the experience for future years, and have a significant impact on the local music scene.

“On a personal level, I find it incredibly rewarding to help people do what they love, so this is the best job in the world for me.”

Dara Kilkenny Executive Principal for BIMM Birmingham (Manchester and Dublin) added, “Antony is going to be a great asset to the new BIMM Birmingham. His experience in both education and the music industry is a perfect combination, and he will be a great mentor to all our students. I am really delighted to welcome him to the team.”