Lands End to John O’Groats without leaving the building.

Fort Dunlop has teamed up with Bike North Birmingham to support the national charity initiative Big Yellow Friday (6th March 2015) for the Children’s Liver Disease Foundation.

Bike North Birmingham will donate five static bikes from 8am–8pm on the day and has set a challenge for volunteers to cycle the distance from Fort Dunlop to John O’Groats – 565 miles. BNB has calculated that an average volunteer will cycle 10 miles an hour, totaling 120 miles per bike over the 12 hours and reaching a grand total of 600 miles.

The bikes will also be connected to a PA system so the cyclists will be powering speakers playing music as they ride.

Nick Batt, Property Manager at Fort Dunlop, said: “Big Yellow Friday is a great initiative and one we are proud to be supporting. The team is looking forward to getting on those bikes and seeing if we can complete the challenge. We’ll need all the support we can get to spur the team on throughout the day so we are urging all of the businesses across the site to come and get involved.”

Alison Taylor, Chief Executive of Children’s Liver Disease Foundation, added: “Each day in the UK, two children are diagnosed with a liver disease and there is still no cure. We are the only charity dedicated to fighting all childhood liver diseases and we rely on community fundraising for the majority of our income which is why Big Yellow Friday is such an important day for us. We’re delighted that Fort Dunlop and Bike North Birmingham are supporting us in this way and we hope that everyone involved thoroughly enjoys the challenge!”

The first Big Yellow Friday took place in 2008 and since then it has raised £459,662 for the Children’s Liver Disease Foundation.

For more information about the charity cycle and to donate online, visit: http://fortdunlop.com/event/bigyellowfriday/