Cadbury owners recognised for community work.
Mondelēz International has been recognised with a ‘Big Tick’ as part of the prestigious Responsible Business Awards 2014, which are run by the charity Business in the Community.
The Big Tick is the first level of accolade in the Responsible Business Awards, the UK’s longest-running and most respected awards scheme recognising businesses that are making a positive difference to society and to the environment.
Mondelēz International achieved the Big Tick for its Health for Life in primary schools programme in the Building Stronger Communities category which aims to recognise partnerships between businesses and community organisations, where businesses have worked with a community partner to identify and address a key social issue.
Health for Life in primary schools engages school communities in healthy lifestyles, embedding work in the school culture and curriculum in a sustainable manner. Working in partnership with the Health Education Service it is intended to increase pupils’ knowledge and skills and effect changes in healthy attitudes and behaviour.
Commenting, Kelly Farrell Community Affairs Manager at Mondelēz International, said: “Mondelēz International is thrilled to receive a Big Tick award for our Health for Life programme and we are so pleased to be working with the Health Education Service to support our local communities across South Birmingham. The programme has already proved successful and has significantly changed the behaviours of so many people in the region.”
As well as this recognition, Mondelēz International was one of only five companies that were shortlisted to present their programme to a select group of senior business peers with a chance to be named overall winner in the Building Stronger Communities category. 60 companies have been shortlisted in total across all the categories. Winners will be announced on 8th July 2014 in London at Business in the Community’s National Awards Gala Dinner, in the presence of HRH The Prince of Wales and in partnership with the 2013 Responsible Business of the Year, Jaguar Land Rover.
Mondelēz International was also the overall winner in the Local Impact West Midlands Employee Volunteering Business category, which recognises businesses that have made volunteering culturally normal, engaging employees across the business and demonstrating an impact on the local community.
Becki Dyde, Service Manager at Mondelēz International and community champion, said: “We are always supported and encouraged to volunteer and get involved with our local community and it’s one of the reasons why I love to work here. I’m delighted the company has been recognised with this award.”
A Big Tick is a leading endorsement of responsible business, and companies are awarded for initiatives tackling a range of issues: from stimulating local or rural communities, building long-term partnerships with schools, inspiring young talent, to embedding environmental sustainability into how products and services are used by customers.
Mondelēz International was presented with their Big Tick trophy at the West Midlands Responsible Business Awards Gala Dinner on 11th June at Warwickshire County Cricket Club, Edgbaston.
Commenting, Stephen Howard, Chief Executive, Business in the Community said: “All year round, responsible businesses across the UK are contributing towards more resilient communities, stimulating local economies, creating diverse, skilled and healthy workforces and addressing skills shortages – yet these activities rarely get attention. The Responsible Business Awards shine a much needed spotlight on the powerful impact of business. Each of the companies recognised are playing their part to build a new contract between business and society and a more sustainable future for us all. I congratulate Mondelēz International for its Big Tick, which is a powerful symbol of business doing more to bring about change.”
