Airport scores highly with child-friendly initiatives.
Birmingham Airport has been named the most family friendly airport in the UK and Ireland. Netflights.com has awarded Birmingham Airport this accolade after working with some expert parenting bloggers to measure twenty airports on their travel experience for families.
Netflights.com polled 2,000 British travellers on their habits and experiences of using airports with children. Birmingham Airport was crowned the most family friendly airport coming out on top with 80% of its flights leaving on time in June 2018, designated baby changing areas, express security lanes, free water fountains and free Wi-Fi all adding up to a positive travel experience for families.
Paul Hopkinson, Marketing Director at Netflights, said: “We are delighted that Birmingham has ranked so highly against other airports in the UK, Ireland and Channel Islands for its family friendliness. Its central location, free drinking water, free Wi-Fi, play areas and punctual flights meant it scored very highly and is a good option for those travelling with children this summer.”
Stuart Haseley-Neirup, Head of Customer Experience at Birmingham Airport, added: “We are delighted at being named the most family-friendly Airport. We put the passenger at the heart of everything we do, meaning we tailor the airport experience to the needs of all of our 13 million passengers that travel through whether they are on business, leisure or as a family.”
As part of the family-friendly brand initiative, Birmingham Airport launched the new look SkyZone area on Monday 23rd July to coincide with the start of the school holidays. The Airport’s interactive and educational children’s play area located after security can be found at gate 55. SkyZone is easily accessible for all families bringing a fun and engaging experience for all children pre-flight.
Over the next week Birmingham Airport will be introducing a new child focused initiative at security. Each child will be greeted and awarded with a Zoom sticker. The stickers bearing the Birmingham Airport Mascot, Zoom, will make the security experience for children less daunting and less stress free for parents.
To ease travel through the airport, Birmingham Airport offers a range of special assistance initiatives, one being for passengers travelling with a hidden disability. If a passenger has a hidden disability and feel they need additional support or recognition in key areas, then the Airport’s special assistance provider will provide passengers with a lanyard which discreetly identifies them to Airport staff.
Birmingham Airport is continually evolving its customer service experience and has recently spent over £14.5 million investing in its facilities for passengers. These new facilities included a new security preparation area which includes a family friendly channel.