First festival attracts big crowds.
Expect a sugar rush in Birmingham this week following record footfall at Brindleyplace for the city’s first-ever Chocolate Festival.
Chocival – which took place on 22nd October in Central Square – attracted a crowd of over 20,000 chocolate lovers with live music, entertainment, and food stalls offering a range of indulgent and unusual chocolate treats, including chocolate and pork sausages.
Alex Perrins, Marketing Executive at Brindleyplace, said: “This was our first Chocival at Brindleyplace, and it seems we really are a city of chocoholics as it was our busiest day of the year so far.
“Being able to host Birmingham’s first chocolate festival was a great opportunity for us to celebrate the rich chocolate history of the city and on the day, Central Square was choc-a-block with local, independent chocolatiers and street food traders. Live music kept the crowds entertained, and our Cadbury World competition certainly sweetened the deal for Tracy Grant, who can expect another chocolate-filled day after winning a family ticket to the visitor attraction.
“Our annual events continue to grow year on year, and we’ve already got lots of ideas on how we can make Chocival even sweeter in 2017.”
Overall, Brindleyplace attracts more than four million visitors a year thanks to a full calendar of events that includes the annual Dragonboat Race, the seriously spicy Chilli Festival and the ever-popular Film Festival, all of which continue to draw a crowd. Brindleyplace is now counting down to Christmas, with a series of charity events planned throughout the festive season. To find out more visit www.brindleyplace.com.