City centre development reveals Christmas ‘selfie’ winner and charity of the year.
It really is the season of goodwill at Brindleyplace in Birmingham, as the canal-side estate has named the winner of both its Christmas jumper selfie competition and its charity of the year for 2015 and 2016.
Following a tense public vote, Cure Leukaemia was named Brindleyplace’s official charity partner of the estate’s annual Dragonboat Festival which, last year, raised a staggering £66,000. Additionally, the estate will also support WellChild and Heart Research UK; both of which were runners up in the public vote and shortlisted from 19 applicants.
Spreading more festive cheer, Brindleyplace has named Perry Buck as the winner of its Christmas Jumper Selfie competition which was launched earlier this month.
Kate Fittall, Marketing Manager at Brindleyplace, said: “Since the beginning of December, Brindleyplace has been packed full of people enjoying parties, theatre trips and family days out in the countdown to Christmas. The selfie competition has been a fantastic way for people to share their activities with us and we’ve loved seeing people’s loud Christmas jumpers, there have even been a few Santa and elf costumes!”
The winning image showed both Perry and his wife Nel taking a selfie in Brindleyplace whilst wearing knitted Christmas jumpers. The winner was chosen by staff at the Birmingham Selfridges store and, as a prize for sending in the best image, Perry has received a £100 voucher to spend at Selfridges.
Kate said: “This Christmas, we also decided to give our tenants at Brindleyplace and visitors to the estate the chance to vote for the charity they would like us to see support at our annual Dragonboat Festival for the next two years. It was a close call but, in the end, the public chose Cure Leukaemia to benefit from our main fundraising event which, over the last 15 years, has raised a staggering £350,000 for local charities.
The money raised for Cure Leukaemia will support the charity’s Centre for Clinical Haematology as well as funding specialist research nurses in Birmingham. Each year, 30,000 people are diagnosed with blood cancer in the UK. For more information about the charity, visit www.cureleukaemia.co.uk.