Coventry PR agency, Bridge PR & Media Services, has secured a significant new contract with specialist seating solutions manufacturers, Repose Furniture Limited.
Bridge PR Managing Director Denise and Account Executive Natalie Hunt
The agreement comes as the city firm continues to grow and expand its varied client base. Dr Denise Taylor, managing director of Bridge said: “We are pleased to be taking on new clients such as Repose, which is a manufacturing company in one of our key target markets.”
Repose chose Bridge for its marketing and public relations services following work on an ad hoc project carried out earlier this year to support Repose’s presence at the NAIDEX exhibition at the NEC in Birmingham.
At the time, the demands of rapid growth were placing additional pressures on the business, which meant the levels of marketing activity were reduced. Bridge stepped in to provide PR and marketing support by securing coverage in suitable trade press, and creating an electronic direct marketing campaign to the company’s customers which built on existing relationships and those developed at NAIDEX with new customers.
Dr Taylor continued: “Attending the NAIDEX exhibition to support Repose really gave us an insight into the business, and especially its competitors in the specialist seating sector.”
Lisa Wardley, managing director of Repose Furniture Limited said: “We were very pleased with the work Bridge carried out in May and the fact they got us into our key trade press. As well as supporting us at NAIDEX, Bridge also took the time to visit our factory in the Black Country in order to understand our business and our team. We are looking forward to working with them and to seeing our profile being raised in our target markets.”
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