A leading Coventry communications company has reaffirmed its stance as a digital pioneer with the help of mobile web experts Digi-Vu.
Bridge PR & Media Services, based at Electric Wharf, Coventry has had its corporate website transformed into an easy-to-use, accessible mobile web app for the benefit of visitors on the go. The app makes Bridge more accessible to anybody wanting to learn more about the company on the go by enabling users to browse its website from one of nine simple sections from a smartphone.
As technology advances and people become busier, more and more web users are accessing websites on the go through their smartphones with 149 million smartphones being shipped to the UK in the last quarter of 2011 alone. Today, almost half of the UK’s population owns an Apple iPhone and uses it regularly to browse the web. Websites not optimised for the mobile web often display poorly on mobile phones with missing text and adverts, causing users to switch off after having to constantly zoom in and out.
Digi-Vu’s mobile web app designs everything to fit perfectly on the screen of a smartphone, whatever the make and model. Not only does this enhance performance for the end user but it makes a business come across as more innovative, and up-to-date with the latest technologies. As digital marketing experts, Bridge needed to be seen with a mobile web app.
Denise Taylor, Managing Director at Bridge PR & Media Services said: “As a business that specialises in digital we have seen the popularity of smartphones increase and witnessed first-hand how this has affected the World Wide Web. The majority of people that we cater to are busy executives that often do not have time to sit down at a computer to visit our website. This mobile web app from Digi-Vu has enabled us to be more flexible to our customers and really boost our digital presence.”