Every good intent deserves another

Paul Mitchell explains the role not-for-profit collaborations can play in the modern world.

Every penny raised at LoveBrum, from individual memberships and the fundraising that we carry out, stays in Birmingham and goes straight to our chosen causes; however, we need to continually look at ways that we can further support these hidden gem projects that do not receive the platform or funding they deserve.

As a registered charity ourselves, we know all too well the importance of any support from external organisations, businesses and individuals. That’s why our latest collaboration with The Good Intent, the UK’s first-ever not-for-profit bar, is such an exciting direction for us.

The Good Intent opened its doors last month in the beautiful Great Western Arcade in Birmingham city centre, with the aim of donating all profits to charities and good causes, and we’re very lucky that they have chosen LoveBrum to receive the first 12 months of profit from the real ale bar.

In turn, LoveBrum threw a party for its members at the bar on Tuesday 26th November, where attendees took part in a tour of the completed bar, sampled the delicious beers and heard from me and a previously-funded cause.

It’s collaborations like this, between two not-for-profit causes, that demonstrate how vital creative thinking and diverse support is for both of our futures. Both LoveBrum and The Good Intent have similar values and aims, and we need to bolster each other within the local community, making sure that together, we are able to reach out to all corners of our city to remind people how great Birmingham is.

For further information about the collaboration between LoveBrum and The Good Intent, visit LoveBrum

The writer is executive director at LoveBrum.