Charity launches safety course after winning business award

Birmingham-based DriveSafe has introduced a unique driver safety course for employees after being honoured by the region’s business leaders.

The road safety charity will be helping company drivers to improve their motoring skills and reduce their costs on the new DriveSafe and StaySafe Courtesy on the Road programme.

The day-long course will combine the practicalities of road safety skills and driver awareness with personal safety in everyday life. Drivers completing the course will receive a certificate demonstrating that they and their company take the wellbeing of themselves and others on the roads extremely seriously.

DriveSafe was given the backing of the Institute of Directors last week when its founder Fay Goodman received a Highly Commended award for Corporate Social Responsibility (CSR) at the IoD Director of the Year Awards held at Warwickshire County Cricket Club in Edgbaston. As well as fronting DriveSafe, Fay is managing director of film and music production company Goodmedia Ltd, and a composer and performer, martial arts teacher and author.

Awards compere and TV news presenter Arti Halai said: “The judges were impressed with the way Fay has used a mixture of her business and communication skills to improve awareness of road safety and personal safety issues in this potentially life-saving work.”

Fay Goodman commented: “The award from the Midlands’ business leaders has given me even greater determination to champion safer driving behaviour. Driving skills and awareness, courtesy, and personal safety training are integral to making motoring safer.” She added: “The new DriveSafe and StaySafe course will help drivers to safeguard themselves and others, reduce their fuel and maintenance costs, and lead to lower repair bills and insurance premiums, as well as add to their company’s CSR credentials.”

The first full day course is being held at an introductory rate of just £95 plus VAT (including lunch and refreshments) at Pype Hayes Golf Course, Eachelhurst Road, Pype Hayes, Birmingham, B76 1EP on July 2, July 16 and July 30. For more details, call 07976 426463 or email [email protected].

DriveSafe is campaigning to make driving safer through its ‘Courtesy on the Road’ campaign, which is supported by Bob Jones, the Police and Crime Commissioner for the West Midlands. The charity published a driver’s handbook, ‘DriveSafe – An Essential Guide for Motorists’ in association with Aston University in 2012.