New jobs aid West Midlands’ “world-class” reputation.

The news that Jaguar Land Rover are planning to create 1,700 more jobs at their Damson Lane plant in Solihull as part of a £1.5 billion investment in new technology has been greeted with approval by business leaders in  the region

Neil Rami, chief executive of Marketing Birmingham – which operates local inward investment programme Business Birmingham – said of the planned investment: “Jaguar Land Rover continues to be one of the region’s biggest success stories and an exporter not only of its own goods, but of the West Midlands’ reputation as the home of world-class automotive design and manufacturing.

“Today’s news is to be hugely welcomed. The creation of 1,700 jobs to support the manufacture of its new vehicles demonstrates the company’s firm commitment to the region, despite growing global competition, which will be well received by those in the local supply chain. This investment also sends a clear message to other potential investors that the West Midlands delivers the goods for growth.

“Together with partners from across the city region, Business Birmingham has supported Jaguar Land Rover’s operations for several years and will continue to work closely with the company to support its ambitious growth plans.”